Commerce software studio — Shopify
Normalize is a product & engineering studio for Shopify. Four apps live on the App Store, and a team that builds carts, checkouts and storefront systems for merchants worldwide.
01 — Products
N°01 Built for Shopify
Gift wrap, custom messages and notes from product page to checkout — and directly in the cart. On-brand gifting that lifts order value.
N°02
Opt-in surcharges, handling fees and service charges at checkout. Customers choose, you keep 100% of the revenue — zero commission.
N°03 New — 2026
Replace the native cart with a slide-out drawer you design visually — templates, upsells and styling controls, no theme code required.
N°04 New — 2026
Product options and custom fields that feel native — swatches, engraving text, file uploads, price add-ons and conditional logic. Every answer saves straight to the order.
02 — Services
For merchants & brands
We apply the same standard to client work that we hold our own products to: native feel, measurable outcomes, and Core Web Vitals that stay green.
Public and private apps — embedded admin, theme extensions, checkout extensibility, Functions.
OS 2.0 sections, app blocks and design systems that inherit your brand tokens instead of fighting them.
Drawers, upsells, fees and gifting flows — engineered for conversion without layout shift.
Audits and retrofits that take stores to zero CLS and sub-second interaction budgets.
03 — Standards
Non-negotiable, every release
Reserved DOM space and pre-rendered states keep Core Web Vitals green.
Lazy-loaded assets, no jQuery, no third-party trackers.
Fonts, colors and radii inherited automatically — no !important overrides.
Attach rate, AOV uplift and revenue attribution in real time.
Shopify Markets & Plus compatible from day one.
Install to live without a developer — support answers in minutes, not days.
04 — Team
Profiles — now live
Normalize started as a solo, build-in-public project. It's growing into a studio — same tight feedback loops, more hands. Member profiles are live — three so far, with more rolling out.
05 — Contact
Dhaka, BD — working worldwide
