# Normalize — Full Content

> Shopify app company building premium gifting & cart infrastructure

Normalize is a Shopify app development company. We build premium, native-feeling apps engineered for zero layout shift, adaptive design, and measurable revenue uplift. Every product is built around real merchant outcomes — fast, accessible, and theme-native by default. Built solo, in public.

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## App 1: Gift Wrap & Message

**Tagline:** Gifting that feels built into the theme.

**Shopify listing:** https://apps.shopify.com/normalize-gift-wrap-message
**Product microsite:** https://giftwrap.usenormalize.com/
**App image:** https://usenormalize.com/normalize-gift-wrap.png

### Description

Seamless gift options that feel built-in, not bolted on. Premium gifting layer for Shopify with space reservation, adaptive styling and multi-currency fees. Zero layout shift on cart. Gift Wrap & Message is engineered to feel like a native part of any Shopify theme — no overrides, no !important hacks.

### Key Features

- Zero CLS via space reservation — DOM slots are pre-reserved so the cart never jumps
- Theme tokens, not !important hacks — inherits your brand fonts, colors and border radii automatically
- Live attach-rate analytics — every gift wrap selection is attributed and measurable
- Multi-currency pricing — fees adjust to the customer's local currency automatically
- Per-variant logic — different wrap options or prices per product variant
- Setup in under 4 minutes, no code required
- Works across Dawn, Sense, Refresh, Impulse, Prestige and most OS 2.0 themes

### Performance Metrics

- 0.00 Cumulative Layout Shift (CLS)
- +18% average attach-rate uplift for merchants
- Sub-15kb runtime

### Pricing

- Free plan available
- Paid tiers unlock advanced analytics, multi-currency overrides and priority support
- Pricing visible on the Shopify App Store listing

### Ratings

- 4.9★ on Shopify App Store
- 150+ merchants

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## App 2: TackOn — Cart Fees & Surcharges

**Tagline:** Pay for what you ship, not what we charge.

**Primary domain:** https://tackon.app/
**Marketing site:** https://tackon.usenormalize.com/
**Shopify listing:** https://apps.shopify.com/tackon
**App image:** https://usenormalize.com/tackon.webp

### Description

Add optional, transparent surcharges, handling fees, cart fees and shipping protection to any Shopify store. Customers opt-in with one tap — you keep margin without surprising anyone at checkout. TackOn is performance-first: sub-15ms paint, zero layout shift, under 5kb runtime.

### How It Works

1. **Create surcharge rules** — define fixed, percentage, or combined fees; set price-range tiers; target specific products or apply cart-wide
2. **Configure widget** — choose from preset templates or customize with your own HTML/CSS; set checkbox behavior, titles and descriptions
3. **Go live** — one-click enable; fees apply automatically to matching orders and sync to Shopify checkout; track revenue in Shopify admin

### Fee Types Supported

- Handling fees
- Shipping protection
- Rush processing charges
- Environmental fees
- Service surcharges
- Gift wrapping fees
- Custom fees of any kind
- Fixed amounts, percentages, or tiered pricing based on cart value

### Key Features

- Flexible surcharge rules — product-specific, price-range tiers, excluded products
- Sub-15ms paint, zero CLS, deterministic virtual mount
- 100+ Shopify themes supported (Online Store 2.0 via app blocks, no code edits)
- Fees pass through to Shopify checkout automatically (line item, fully transparent)
- Discount code aware
- Multi-currency — follows store currency via Shopify APIs
- Shopify Markets support (Beta)
- Slide-out cart drawer support
- Accessible by design — ARIA live cues, keyboard flows, semantic markup
- Analytics hooks — surcharge attribution, attach rate, order tracking built-in
- Dashboard with fee rule management and order history

### Performance Metrics

- <15ms average render time
- 100+ themes supported
- 3 fee rule types (fixed, percentage, combined)
- Zero layout shift

### Pricing

- **Free Plan:** $0/month — 20 orders with surcharges per month (resets monthly), all surcharge types & rules, all widget templates, multi-currency, no credit card required
- **Starter Plan:** $5/month — 50 orders included; then $0.10 per additional order; 30-day free trial; capped at $99.99/month maximum

### Pricing examples (Starter)

- 50 orders/month → $5.00
- 200 orders/month → $20.00
- 500 orders/month → $50.00

### Ratings

- 5.0★ on Shopify App Store
- <5 minute average support response time

### FAQs

**How do I add surcharges or fees to my Shopify cart?**
Install TackOn, create fee rules (fixed, percentage, or tiered), and enable the widget on your cart page. No coding required.

**What types of fees can I add?**
Handling fees, shipping protection, rush processing, environmental fees, service surcharges, gift wrapping fees, and any custom fees. Fixed amounts, percentages, or tiered by cart value.

**Will TackOn slow down my Shopify store?**
No. The widget loads in milliseconds, causes zero layout shifts, and weighs under 5kb. Core Web Vitals are unaffected.

**Does TackOn work with my theme?**
Yes. Theme-agnostic, works with 100+ themes including Dawn, Refresh, Sense, and all OS 2.0 themes. Adapts to your cart layout automatically.

**Can I target specific products with different fees?**
Yes — product-specific fee rules, excluded products, or cart-wide fees are all supported.

**How does the free trial work?**
30-day free trial with full access. No credit card required. After the trial: $0.10 per order with a fee, $5/month base, capped at $99.99/month.

**Are fees visible at checkout?**
Yes — added as a line item, visible throughout the checkout process. Fully transparent and Shopify-guidelines compliant.

**Does TackOn support multiple currencies?**
Yes. Full Shopify Markets and multi-currency support. Fees are automatically calculated in the customer's local currency.

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## App 3: Sticky Cart & Slide-out (Coming Q3 2026)

**Status:** Beta wait-list open

### Description

A high-converting drawer cart with upsells, free-shipping bar and gift-note hooks. Built on the same Normalize standard as Gift Wrap and TackOn. Native theme integration, plays nicely with both live apps.

### Planned Features

- Native theme integration — snaps into your Shopify theme
- Free-shipping progress bar
- Upsell engine
- Gift-note flow (hooks into Gift Wrap & Message)
- TackOn fee widget integration
- Founder pricing for beta merchants (lifetime)

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## Company: Normalize

**Website:** https://usenormalize.com/
**Support email:** hi@usenormalize.com / hello@usenormalize.com
**Shopify Partner page:** https://apps.shopify.com/partners/normalize
**YouTube:** https://www.youtube.com/@usenormalize
**LinkedIn:** https://www.linkedin.com/company/normaliz3

Normalize is built solo, in public. That means tight feedback loops, fast iteration, and direct access to the founder for every merchant on every plan.

### Shared Engineering Standards

All Normalize apps share a single non-negotiable standard:

- **Zero CLS** — reserved DOM space and pre-rendered states keep Core Web Vitals green
- **Theme adaptive** — inherits design tokens (fonts, colors, radii), no broken layouts
- **Built-in analytics** — every interaction is attributable; attach rate, AOV uplift and revenue in real time
- **Lightweight by default** — sub-15kb runtime per app, lazy-loaded assets, no jQuery, no third-party trackers
- **Multi-currency** — Shopify Markets & Plus compatible
- **Setup in under 5–6 minutes**

### Roadmap

| Quarter | Milestone | Status |
|---------|-----------|--------|
| Q4 2024 | Gift Wrap & Message v1.0 launched | Done |
| Q1 2026 | TackOn — Cart Fees v1.0 launched | Done |
| Q2 2026 | Gift Wrap v2 — Bundles & Tiers, scheduled messages, improved analytics | In progress |
| Q3 2026 | Sticky Cart & Slide-out — beta | Planned |
| Q4 2026 | Normalize Analytics — unified attribution dashboard | Planned |
| 2027 | Normalize Platform — shared design system, SDK, reusable cart blocks | Vision |

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## Sitemap

- https://usenormalize.com/ — Home, products overview, features, roadmap, FAQ, wait-list
- https://giftwrap.usenormalize.com/ — Gift Wrap & Message dedicated microsite
- https://tackon.app/ — TackOn dedicated product site
- https://tackon.usenormalize.com/ — TackOn marketing site
- https://usenormalize.com/sitemap.xml — XML sitemap
- https://usenormalize.com/robots.txt — Robots
- https://usenormalize.com/llms.txt — LLM summary index
- https://usenormalize.com/llms-full.txt — This file